Sunday, October 10, 2010

3G: meat and potatoes or hot potato

Shenzhen has been one month trial operation of 3G networks. It's the preliminary estimates, 3G mobile phones in Shenzhen so far less than 10,000 sales, the "elements" relative Shenzhen more than 1700 million mobile users, the "denominator" is simply not worth mentioning.

Case of cold-market 3G mobile phone industry chain will undoubtedly poured a pot of cold water. In the following interview with reporters found that the 3G industry chain in Shenzhen enterprises will face even more severe, therefore the "Game": adhere to or leave? However, on the other hand, this plague "of national industry," aura of new technology, still others in the industry by enterprises, especially the mobile phone service provider optimistic: "short-term may not be effective, but after the promising large-scale business."

13G Shenzhen freeze mobile phone sales

April 1 this year, Shenzhen, Beijing, Shanghai, Guangzhou, Tianjin, eight cities as China Mobile TD-SCDMA trial operation and the first commercial test of the city. Mobile TD network (ie 3G network) to No. 157 at the beginning of the first paragraph 3G officially in deep to distribute telephone numbers. In less than 20 days, the mobile company in Shenzhen Futian, Luohu, Nanshan, Yantian, Bao'an, Longgang District 6 Office 118 full service business 3G service area opened to accept applications for 3G mobile phone number and buy 3G business people staggering speed. Shenzhen Mobile said, only the light of Shenzhen Komeito, Ping, the Ping Shan, Kengzi, Kwai Chung, Dapeng, South Australia and other regions "have not yet covered by 3G trial network."

But the unexpected is, TD within one month after the trial to distribute telephone numbers, and other pilot cities, Shenzhen does not respond as expected in the popular. TD trial network in Shenzhen business day, the reporters in Shenzhen Luohu Mobile TD mobile showroom to see the official opening of the exhibition hall of the first three hours, only two members of the public to apply for and buy the 3G phone, showrooms and also the scene does not appear "crowded" scenes (only around a dozen people come to visit).

Reporter found that, while some people come to the Exhibition Hall, is aimed at "opening over," but in the end they are nothing but "sensible" to abandon the purchase. 31 year old civil servant, Luohu District, Mr. Wei said in an interview, in order to become the first 3G "taste crab," who, two months before his specially spending more than 4900 yuan in Hong Kong bought a 3G Nokia N82 mobile phone features, The visit is to "apply for a 3G numbers." But his efforts ended in vain: A staff member told him, because TD is not compatible Nokia mobile phone network, he must also "re-buy the showroom display of mobile phone Cai Xing." Wei hesitated, implicitly answered, "Then I look see."

2 people looking to buy less

Half months later, Luohu District, Exhibition Hall, Miss Chang told reporters TD, since the exhibition hall and opening up, come to consult the 3G business people "very much", "up to two hundred people a day", but in sharp contrast to the real people who buy 3G handsets, "only 78 per day, up to a dozen a day also," less than one-tenth. Recently, this reporter services in the mobile company's new Island Hall Camp (Camp Office, Futian District, one of the main service), King and Merlin Services Office Services business operating room understand that these service operators have up to 67 people the Office come every day to buy 3G phone, at least in the "none."

So far how many people have become 3G users in Shenzhen? In response, Shenzhen Mobile cautious response yesterday, "In the province of the company's unified response received caliber, we temporarily convenient to disclose specific data." Subsequently, the mobile company in Shenzhen, a relevant person in charge privately told reporters, "You can own on-site according to an interview to guess, but we will not disclose statistical data." In fact, as the only TD network construction side, mobile media company related to 3G has been keeping a low profile interviews, it seems to have become "practices."

However, data from third parties seem to have an explanation: CCID Consulting, monitoring and retail companies to disclose the research statistics, 3G network launched in the first 10 days, eight pilot cities of TD terminals only 2,000 more than the total sales volume. Even occupy the largest share of ZTE, has only sold 495.

3 signal instability in the largest "fatal wound"

Why do the media and the government to a "interesting" and "national technology" will be facing the market, "cold"? 3G users may be able to give answers to the answer. Water-fat foods, Shenzhen Shenzhen Li Yongjiang, general manager of the first people to buy 3G handsets, he even chose his new number a lucky number: mantissa 0008. But yesterday he told reporters that some depressed, buy 3G handsets a month, he was "a no through video phone" because the user is too small, "no one to play," "friends are not around to buy 3G handsets, and even Now even my side of the phone on the 3G mobile phone gamers are not interested. "

By the media as "the first purchase of 3G mobile phones in Shenzhen," the public Liu also told reporters: 3G networks often do not signal. Di Wang Building, Bagualing, near the center of the public, and even some mobile service operating room no signal. Another 3G mobile phone users also said Miss Zhao, elevators and parking lots did not signal "yes", the most terrible in the office and home, the signal is not stable in the morning at home can call in the afternoon and evening "life and death aside all blocked up," "fortunately, have not abandoned 2G numbers, or company leaders do in case of emergency dial do not have telephones, not to be fired will be strange."

This, 3G mobile phone users think Mr. Sun, the voice used as the most important function of mobile phones, if the signal is not good, certainly is "fatal." "The biggest difference between cell phones and landlines at all times is that line, the signal instability not have any appeal at all." He told reporters, because of the signal is not good, he is now using 3G mobile phone, you must have to use both 2G phones "standby", it will not only bring "the two mobile phone fees to pay," a burden, so he had to become a "family with two guns," "can be dual-network handsets is only a double, but also nearly 4,000 dollars, consumers choice of space is too small. "

4-utilized public "reason" to treat

Ms. Huang is a 3G mobile-friendly test users, although video and voice calls are free, but she said that their usage of 3G mobile phones "very low." She told reporters, the first signal is still the problem; Secondly, occasional video call, sometimes mosaic; if there is no headset, it "can play can not see, can see or not" (In order to face aligned video camera, must be take the phone from ear to open, is on the phone), see images on the hear the sound. Once the call with another user found the video or is it the. In addition, she's "Complaints" include: phone will occasionally crash. Turn slow. Sometimes Clockwork SMS are unable to pronounce the whole morning to go, but the signals have shown that full grid. Even one day without a phone call, to be recharged at night. Now her phone is on the "utilized" often forget that charge, but in "three days of fishing, and starts" and "half-down" state.

In an interview with reporters, most people interviewed said that "we do not intend to buy 3G phones", because: only 8 cities nationwide network construction, the national roll out and still do not know when to wait until now to buy too too early. Not roaming. Video calls relating to personal privacy (the most mentioned reason for being). At present, only the video call feature, more representative applications can not use the available business too small. Optional handset models too little. Want to change numbers, replacement too much trouble. Too few users. Enough to use 2G, 3G was not interested and so on. A colleague's very "rational" manner, said, "I will wait until at least 30% of people only consider buying a 3G mobile phone use, I do not want to become the experimenter."

All seemed to indicate, 3G network this strange, in order to more young people, learn to accept new things, with strong spending power of Shenzhen, seems to suffer from a "rational" and cold.

This reporter learned that, according to the Shenzhen Municipal Communications Authority statistics released earlier this year, as the country first participated in TD-SCDMA trial network construction in 10 cities, Shenzhen Mobile built TD-SCDMA trial network outdoor base station 1301 , indoor coverage station 578. "Has been completed ahead of 100 million users can provide third-generation mobile communications services test network construction, is now further improve TD-SCDMA trial network coverage." Shenzhen Tong Authority figures released the same day, when the mobile phone subscribers in Shenzhen number is 17392000.

5 mobile phone manufacturers are divided views on 3G

"In fact, I know, China Mobile and unwilling to build 3G networks, but forced to be 'political mission', it had to invest large capital construction." Shenzhen Ming, general manager of a mobile phone manufacturers (a pseudonym) told reporters interview in private that, compared to the other two are internationally recognized and has been applied in some countries 3G standard, W-CDMA standard in Europe, the United States, CDMA2000, TD-SCDMA standard is a Chinese self-developed, but obviously in the use of the not mature.

When a reporter about the current 3G mobile phone user acceptance is not too high, another movement has been nominated centralized purchasing, and stated that it will launch no less than 4 this year, 3G mobile phone handset manufacturers in Shenzhen, the responsible person seems to have no choice, "can only said, 3G this matter is still not pure profit perspective from the ... ... because, like manufacturers and operators, but also social responsibility and national responsibility, after all, this is the independent property right, we should support the national industry ... ... "he admitted "At present, the cell phone makers, R & D investment is not small, there is the risk of market reaction, the situation is indeed very difficult and very painful, but in addition to persevere, we have no other way."

According to report, another in Shenzhen, a "rising star," said the handset makers, while mobile phone sales have been among the highest in the peer, but still not short-listed China Mobile's 3G handset tender, the general manager and deputy general manager of the 3G there are differences of opinion. When a reporter said to an interview, a relevant responsible person's response: you want to interview in favor of or against 3G 3G-view? We are in favor of one against a boss. Subsequently, the two CEOs said in an interview, It was felt that "it is a potential, and there is an epoch-making significance of the 'cake', while the market return is not obvious, but should not give up. In any event, the first entrants to the king. "while another argued that the policy is not clear in the Chinese 3G market feedback and immediate results can not be the case, should first wait and see wait and conservative than aggressive good, it No more mature markets, some going into high user acceptance also, not later than, "did not watch many international giants have not yet started operations it?"

6 experts recommend clear policy as soon as possible

Yulong Telecom (Shenzhen) Co., Ltd. Deputy General Manager of the Soviet Union's summit on the current 3G phones a bad reason for causing the situation to use, there are five main reasons: mobile 3G networks need to be further optimized; Datang TD standard is technically There need to be perfected; phone and the matching network, running the problem; 3G mobile phone industry chain has not yet matured, many manufacturers hurried phone 3G project, and many manufacturers of technical strength in itself a bit weak, resulting in the phone itself still weak; At the same time is the core of mobile phone chips, while 3G chip itself has also continued to improve the process.

Just finished a press interview on the peak near the Soviet Union, April 30, the most important funding announcement TD chip maker COMMIT strand breaks, a formal cease operation, which undoubtedly gave TD blow. In the COMMIT after the incident, TD Li Shihe heavy father said, TD will continue down the road, but it will be very rough, "Now the development of a TD is not a technical problem, the second is not a product issue, but policy issues. Should out as soon as possible and should not be making out ... ... to see step by step. "Fang Jian agreed that, TD, who live in one of the enterprises," This process is a torture. " Li Shihe even in an industry conference last month called for, the relevant departments should formulate a clear plan for the development of TD, or TD "euthanasia" will soon become a reality.

However, according to this reporter's knowledge, in the present the former State Ministry of Information Industry Ministry has just integrated into the Department of Industry and Information technology in new sectors Neibutiaozheng under unfinished Qing Kuang, TD policy clear Sihu also some "smoke and mirrors" of the taste. An anonymous industry that the Shenzhen, TD success depends primarily on mechanisms, as long as operators can mobilize the enthusiasm of the industry chain development is not a problem. TD "mainly the carriers want to do, would like to do a good job will certainly do a good job, very easy to want to collapse."

China 3G potential

Shenzhen journalists covering multi-operator, handset manufacturer in Shenzhen of experts found that some experts believe that China has a huge market demand for 3G.

They believe that the international scale, the development of 3G in Europe in general better than in Asia (such as Japan, South Korea) to develop, mainly because 3G's "killer" application is not favored in Europe: Europeans are only the cell phone as a tool for voice calls that Asians as a recreational tool incorporated the phone.

Their analysis, China's 3G development will be good, mainly for three reasons: First, because China's large population, has the world's largest telecommunications customer base, currently had more than 550 million mobile phone users. Second, the potential of 3G in China is a huge consumer groups, because no country and nation such as China were keen on intellectual entertainment and leisure activities. Urban and rural areas across the country chess class entertainment, 3G services already provided for the third type of quasi-consumer groups, 3G entertainment services provided by the game will be among the public. Third, China's sports and entertainment facilities are backward, less service, high prices, far beyond the low-income people's spending power, on the middle-income people is extravagant consumption. Low-cost, high-quality 3G multimedia services can also be to some extent to meet people's needs.

This reporter learned that, according to China Mobile's plan, the second round of TD terminal Jicai will begin in May, but the purchase of TD commercial mobile phones will not be used for testing, but all for network testing. TD TD terminal manufacturers and mobile network license if obtained, will be on their own through social channels.

Full Speed overseas 3G

North America North America is the birthplace of CDMA, CDMA camp is also the only continent occupied most of the market share. North America's 3G market has the following characteristics: CDMA2000 camp dominated, by the end of 2007, North America, CDMA 2000 users has reached 134.6 million; income share of non-SMS data services ahead of other regions.

Europe is the birthplace of WCDMA in Europe, many countries between 1999 and 2000 on the release of the WCDMA license. High license fees, to these licensed operators tremendous financial pressure. Plus most of the operators have 2G networks, initially opening of WCDMA commercial networks are very cautious.

Now, full speed the development of the European WCDMA users in many countries, 3G 缃戠粶 outdoor coverage has been basically completed, the current 3G network construction focus of the work has shifted to indoor coverage, adequate coverage driven the rapid development of WCDMA users; After several years of market training, user awareness of the 3G business, greatly increased the demand gradually aroused.

South Korea South Korea is one of the fastest growing 3G. WCDMA is the first in Korea's development strategy of national development requirements, as early as December 2000, the Korean government to release the two WCDMA license to SKT and KTF. Operators to meet the national development strategy, launched pilot projects in some areas, did not make great efforts to develop. But as WCDMA, mature, developed rapidly in the world, South Korean operators have seen their market potential, develop a positive attitude instead WCDMA.

Japan Japan is the world's first country to provide 3G services is also one of the most mature. Japan's 2G user since 2003, reduced the transfer to the 3G users. In 2006, Japan's 3G users than 2G users, marking the Japanese really into the 3G era. As of the end of 2007, 3G users in Japan have been accounted for 82.9% of mobile users. Japan's entertainment business and the 3G business and living close to the rapid development of digital music downloads and mobile payment services as the representative.

The future of 3G "money" King substantial

Although some industry enterprises TD policy is not very critical of further uncertainty, the reporter found that there are some enterprises, especially the value-added content providers is still optimistic about the future development of TD. But they also believed that "this process will be very long."

To SMS Web site known for Guo, vice president of Innovative Linkage wave that for them, 3G "is the opportunities and challenges." He expressed the view that 3G likened to a highway, highway operators to build good, the next step companies need to chain themselves to the street, "Building store." Because the road was built, and to the people will be more business opportunities will be many, but how to find and seize the opportunities, you need to dig their own businesses, "After all, 3G will be a gradual, not overnight."

Shenzhen mobile phone manufacturer, Yulong Feng Su vice president of communications that the phone company, every new technology upgrade is a new historical opportunity and a chance to reshuffle the cards. In this process, new business, the emergence of new use, will be fast-growing business opportunity. Although 3G is not recognized by most mobile phone users, but there are "killer" application, will eventually be accepted by the market: this "killer" application, is "large bandwidth," will bring fresh, a landmark all 3G applications such as mobile video calls, mobile watch phone, cell phone monitoring, streaming media, "because consumer demand for tolerance can be built on top of new applications will eventually bring to market a strong momentum and even dominate the market for promoting the core competitiveness. "

Related information

What is a 3G phone?

3G, all known as the 3rd Generation, in Chinese meaning is the third generation digital communications. In 1995 came the first generation of digital mobile phones can only make voice calls; and occurs from 1996 to 1997, the second generation digital mobile phones will increase the receive data functions, such as receiving e-mail or web page; the third generation of the previous two generations The main difference is the voice and data transmission speed of the upgrade, it can handle images, music, video streaming and other forms of media services including web browsing, conference calls, e-commerce and other information services.

To provide this service, wireless network must be able to support different data transfer speed, ie indoor, outdoor, and driving environment can support at least were 2Mbps (megabits / second), 384kbps (kilobits / second) and 144kbps transmission speed. (This value will change according to the network environment).

TD-SCDMA is China's independent innovation, with its own intellectual property rights of the international 3G standards, people thinks that speeding up the development of TD is building an innovative country, telecom power to create an important strategic measure.


bridge router Functions of the vlan classification


CCTV affected by EXPOSURE Baidu shares down 25%

PLM On The 411

YouTube To FLV

Bird, Founder Of Wu Yimin Information: Only 40 Person-years Team 1 Million Yuan Profit

Infomation File Sharing Or Peer to Peer

evaluation Multimedia Creation Tools

Flying Milky Way God SEVEN air

Ridicule: the workplace, inoffensive "mantra"


Shi Jian: create their own aviation nerve

Dell net profit of 502 million U.S. dollars in the second quarter fell 51 percent year on year

No comments:

Post a Comment